Could IFAJ help curb world hunger?

November 8th, 2009

Three quarters of the world’s poorest people live in rural areas and their lives depend on agriculture. Over 1 billion people go to sleep hungry every night, even as the world seemingly ratchets up its attempts to curb hunger.

Those were just a few of the unnerving facts pointed out by former Irish President Mary Robinson at last weekend’s Michael Dillon Lecture held in Ireland by the Guild of Agricultural Journalists and sponsored by Kerry Group. Michael Dillon was a famous Irish ag writer and broadcaster – described to me as the “Walter Cronkite of farm broadcasters,” says broadcaster Damien O’Reilly, producer and broadcaster on RTE, Ireland’s national broadcasting station.

From left: Irish Farmers Journal Northern Editor James Campbell, Mike Wilson, and Irish Farmers Monthly publisher David Markey

From left: Irish Farmers Journal Northern Editor James Campbell, Mike Wilson, and Irish Farmers Monthly publisher David Markey

I was fortunate enough to attend this prestigious event representing the International Federation of Agricultural Journalists.

Mary Robinson presided over Ireland in the 1990s, during the giddy economic years when we knew Ireland as the “Celtic Tiger.” A champion for human rights, she made a name for herself reaching out to underdeveloped nations. Recently she was awarded the Presidential Medal of Freedom, the highest civilian honor awarded by the United States and the first Irish person to win the award.

Robinson takes a similar message to audiences all over the world: Everyone has the right to safe, healthy food. Food security simply means securing enough safe food for all people on the planet, she notes.

“Together we can make a difference,” she says. “We need the involvement of every part of society – governments, the scientific community, business and civil society – in addressing the urgent challenges of our times.”

Current crisis The problem of world hunger is compounded by global recession. The crisis is impacting large parts of the world simultaneously, reducing the scope for traditional coping methods such as currency devaluation, borrowing or increased use of official development assistance, says Robinson.

“The economic crisis comes on top of a food crisis that already strains the coping strategies of the poor, hitting those most vulnerable to food insecurity when they are down,” she says. Compounding the problem is that developing countries have become more globalized, making them more vulnerable to economic shock waves.

“The global economic crisis has made the goal of food security for all even harder to achieve,” she says.

But don’t ask Robinson if climate change is a dubious theory. In fact, she is convinced climate change is actually killing people in less developed countries.

“At a very local level the farmers who had developed indigenous methods based on their ability to forecast the weather, a skill honed over centuries, are now totally dismayed, shocked and impoverished by climate change,” she says. “It is estimated every year climate change kills 300,000 people; by 2030 it will kill 500,000.”

Robinson believes what’s missing in fighting global hunger is a sense that we are all in this together – the awareness that we have shared responsibilities in a globalized world, “the recognition that my security and well-being is intimately linked not just with my neighbor on the next street, but with my neighbor on every street and on every continent.”

Because IFAJ’s mandate is to support a free press, it could play a roll in fighting world hunger. Robinson believes our organization could mobilize and hold governments accountable, to ensure that the fundamental right to food is available to all.

That’s the power of the press, and it’s a power we don’t utilize often enough.

We had a great time in Texas!

August 14th, 2009

About 700 people came to the 2009 IFAJ Congress, despite the global recession that has impacted so many of our businesses, readers and viewers.

When my American colleagues first dreamed up the idea of bringing the IFAJ Congress to Texas five years ago, the idea was to show our foreign friends a slice of Americana we call the Wild West – in other words, give people a chance to let their inner cowboy work out. About 120 journalists from other nations flew in to take part in the meetings.

One thing I liked about this Congress is the number of professional development seminars that took place. We had a lot of IFAJers tell us they got a lot out of those sessions, especially the ones on digital photography.

Here are some comments I made at the close of the Congress:

Planning a congress is never easy. It takes a vision, a commitment, and then years of planning and thinking. Then it takes execution right down to the tiniest details to ensure a successful experience for people who have come a long way to attend your party. Certainly no Congress is ever perfect. Like a wedding, you do so much before hand, and then suddenly, the date is upon you, it’s here, and then it’s over.  And, you hope it was as good for your guests as you had dreamed it would be.

When I think of IFAJ I think of that old Dr. Seuss book, “Oh, the places you will go.” IFAJ has taken us to so many places – of course, to countries across Europe, where most IFAJ members can be found… but also to the Far East, to Japan, for the first time, in 2007, and to places like Australia and South Africa and possibly in the near future, even South America.

The IFAJ has taken us to so many places, and now Texas is in that book of memories as well. Each Congress brings new memories, new friends, and new professional development experiences. And a new set of experiences awaits us all next April in Belgium.

A Congress is excitement and adventure, but it boils down to one thing: learning. A new way to do business, a new way to overcome challenges, a new type of agriculture you were unfamiliar with… This is the dynamic that keeps pushing IFAJ forward.

The focus of IFAJ today is our members and how relevant IFAJ is to their needs. This is a steady challenge, but it is one we are meeting. We have about 30 countries in IFAJ, and new ones applying for membership each year. While growth is good when it’s done for the right reasons, I believe there is much more we can do for our profession worldwide. For as many stars as we can see in the IFAJ universe now, there are at least that many stars we have yet to discover.

The IFAJ faces many barriers – distance, culture, and especially language. But this week we all spoke the universal language of friendship, of cooperation, and the shared sense of service to agriculture and to our profession.

To our younger members with fire in your belly, I say, come join the IFAJ mission; we can use your bright new ideas. To you professionals who are working and striving in mid career to do the best you can for your work and families, I say, come along, the IFAJ can use your experience to help define its future vision. And to you folks who have served so many years as our mentors, I just want to say, thank you for sharing your wisdom and helping to shape our careers… and more important, to teach us that it is better to work to live, than to live to work.

Getting ready for Texas

July 29th, 2009

mikewilsonThe last few weeks have been a flurry of activity as we prepare for the 2009 Congress to be held in Ft. Worth, Texas. Even with the global recession over 120 IFAJ guests are expected to be in Ft. Worth for our annual meeting July 30-Aug. 5.

They say everything seems bigger in Texas. That will ring true during this Congress. In all, over 600 agricultural media people will be there!

For those of you coming to Texas, you are probably checking the blog posts (www.ifaj2009.com) daily to find out what to pack, how to get to the hotel, or whether you should bring your laptops. Our colleagues in the states have set up a ‘buddy system’ to talk to every guest via email before the Congress begins. There are always so many questions when traveling to a Congress. I am tremendously proud of the way my colleagues here are doing everything they can to make sure the Congress goes smoothly.

This is going to be a special Congress for me. It will be my first as IFAJ President, but it will also be in my home country. Talking with Past President David Markey yesterday, we could not recall if that had ever happened before. And, it will be the first time in 14 years I’ll be attending a Congress with no jet lag!

This year the Congress takes place in conjunction with America’s Ag Media Summit, the largest gathering of crop and livestock professionals in the U.S. Thanks to this tie-in, the Congress will provide unique opportunities – tours, seminars, trade shows and interviewing opportunities that go beyond the usual scope of an IFAJ Congress. Sessions are open to all, with topics ranging from digital photography to ethics to electronic media.

Whenever I attend these professional development sessions I discover there are a lot of other journalists in the crowd who have the same questions I do. That is often the case no matter where you live or what kind of journalism you work in. You are likely to discover that your questions are shared by others. Here’s a chance to learn new ways to solve professional challenges.

The sun is rising on IFAJ right now, thanks to solid corporate sponsorship and dedicated individuals who volunteer to help the organization succeed. But we have so much more to do. If you are interested in helping IFAJ, let me know at mwilson(at)farmprogress.com. You can also find me on Facebook.com .

Next month I’ll tell you what the IFAJ is doing to help grow its membership around the world.